Monday, August 29, 2011

Laughable Labels

I find food labels to be highly entertaining. Mostly because food companies often make some pretty ridiculous claims. I have just been chuckling like a complete dork to myself about a can of black olives I recently ate...

The label contained a picture of a bowl of black olives sitting next to a bowl of potato chips. Then there was a comparison checklist in which black olives were proven to be far superior to potato chips in the following categories.
  • Fewer Calories 
  • Less Total Fat
  • No Saturated Fat
  • Fit on your Fingers
While I do not question the validity of these claims it seems a little odd. When did anyone who was reaching for a bag of chips stop and say, "Hey, I think a handful of black olives would really calm this potato chip craving." How in the world can you compare olives to potato chips? I suppose this diagram could be useful if you were at a party and you had a choice between a bowl of chips or dipping into the relish tray. 

No offense to olives, but it's pretty easy to beat out potato chips from a nutritional standpoint. I wonder if perhaps they are trying to tap into some of the success and profits of the potato chip industry...

Good luck black olives... you have your work cut out for you. Oddly enough when I read this I was putting black olives on top of a plate full of nacho chips.


The Atomic Mom said...

We had some black olives with our bean and cheese burritos today. And we also had some chips...because sometime I just like chips. :)

Toni Jones said...

Wow, seriously? What brand were these olives? Now i want to look for them in the store just for laughs!